Marketing & Sales Training – Sell Anything to Anyone, Anywhere
There is a tendency to club marketing and sales into one and talk about them in the same breath. But actually there is a subtle difference between the two. Marketing includes sales, that is sales is a key component of overall marketing strategy and can be said to be its end result. Marketing is also instrumental in increasing brand awareness and making potential customers form an opinion of the product. A sale is simply taking the product to the customers to satisfy their specific needs but is actively an integral part of revenue generation and profitability.
Since marketing and sales are the two pillars which determine the fortunes of any company, it is imperative that training in these fields be focussed on the ability of the sales and marketing teams to sell anything to anyone anywhere. Following a few tips will surely help in this regard –
- Having a clearly defined vision and USP – Marketing strategies should revolve around the USP of the company. Why would customers opt for a product specifically instead of others? Once this is clear it will be possible to pull in prospects on a regular basis.
- Being there when looked for – This is the key to any marketing and sales training module in today’s business scenario. Being highly visible and having a strong online presence is essential. More people now make purchase decisions after searching the Internet than ever before. Hence specialised sales and marketing tools include email marketing, social media marketing, search engine optimisation and other online digital marketing techniques.
Another factor is cultivating niche awareness and is what the likes of Donald Trump, Richard Branson, Oprah Winfrey and others had figured out long back. They built up a specific image that people referred to whenever there was a need for similar products and services. They concentrated on just a couple of niches and from there took their business empires to dizzying heights. Within their framework, they could sell anything to anyone anytime. That’s what marketing and sales training ultimately boils down to.