Business is all about sales, sales and even more sales and is the primary reason why there is nothing better than increased conversion rate for the bottom line. However, in the present business scenario where more and more people are hopping on to the Internet bandwagon and searching online before coming to a purchase decision it makes sense to consider the conversion rate from both the offline and online perspectives.
- Offline – This is primarily related to the print media and other such publicity medium. How a copy is presented makes all the difference between high and stagnant sales levels. First the headline. Legendary ad guru David Ogilvy once said that five times more people read the headline than the body. So if the headline is not strong enough, 80% of the readership is wasted. User friendly font size and layout have a great role to play in this regard. Next comes the offer – is the customer getting value for money. Being persuasive is one thing, constant hard sell tends to put people off. This is especially true for say insurance, language courses, home renovation and extension and tree removal services where a great deal of thought is put by prospective clients before arriving at a purchase or service decision.
- Online – Any website today is a work of art and needs to be highly specialised if it has to have an edge over competitors. The Internet provides a level playing field and only sites with that little “extra” and a specific USP will get ahead of the pack. To increase conversions, it is necessary to enhance online visibility through such specialised tools as search engine optimisation, social media marketing PR marketing and email marketing amongst others. Further, when a consumer reaches the landing page all the queries in mind should have ready answers there. Call to action buttons should be clearly visible and highlighted without any ambiguity.
The focus is to create brand awareness and be there when a customer looks for you. Follow these simple sales tips to increase conversions and watch your business grow.
Marketing & Sales Training – Sell Anything to Anyone, Anywhere
There is a tendency to club marketing and sales into one and talk about them in the same breath. But actually there is a subtle difference between the two. Marketing includes sales, that is sales is a key component of overall marketing strategy and can be said to be its end result. Marketing is also instrumental in increasing brand awareness and making potential customers form an opinion of the product. A sale is simply taking the product to the customers to satisfy their specific needs but is actively an integral part of revenue generation and profitability.
Since marketing and sales are the two pillars which determine the fortunes of any company, it is imperative that training in these fields be focussed on the ability of the sales and marketing teams to sell anything to anyone anywhere. Following a few tips will surely help in this regard –
- Having a clearly defined vision and USP – Marketing strategies should revolve around the USP of the company. Why would customers opt for a product specifically instead of others? Once this is clear it will be possible to pull in prospects on a regular basis.
- Being there when looked for – This is the key to any marketing and sales training module in today’s business scenario. Being highly visible and having a strong online presence is essential. More people now make purchase decisions after searching the Internet than ever before. Hence specialised sales and marketing tools include email marketing, social media marketing, search engine optimisation and other online digital marketing techniques.
Another factor is cultivating niche awareness and is what the likes of Donald Trump, Richard Branson, Oprah Winfrey and others had figured out long back. They built up a specific image that people referred to whenever there was a need for similar products and services. They concentrated on just a couple of niches and from there took their business empires to dizzying heights. Within their framework, they could sell anything to anyone anytime. That’s what marketing and sales training ultimately boils down to.